In November, On The WAVE was back and hit the ground running… quite literally. We kicked off our community event with an invigorating after-work run, which ended in a relaxing evening at the Sauna Social Club. It was a perfect blend for activity and recovery, powered by our partners, Gymshark.

The event offered members a chance to sweat it out in the sauna, sip on warm tea, engage in heartfelt conversations, and for the daring among us, take a plunge into the club’s ice baths. This wasn't just any run social, it was a unique experience designed to inspire connection and radical self-care.

As winter settles in, many of us feel the weight of seasonal blues creeping in. That’s why we curated this event—to bring our OTW crew together and combat the cold with movement and companionship. Running is one of the simplest ways to boost moods and energy, and doing it as a group makes it all the more possible. Thanks to Gymshark, the team was kitted out with top gear, ensuring everyone was warm, comfortable, and ready to hit their stride.

Let’s face it: running alone can sometimes feel like a chore. But running with friends? That’s the magic formula for blending fitness, motivation, and community. Together, we pushed boundaries, supported one another, and strengthened connections that go far beyond the finish line.

As we transitioned to the Sauna Social Club to decompress and recharge. Members who tried the sauna and ice bath contrast therapy discovered its powerful benefit from improved sleep, elevated mood, boosted energy, enhanced immune function to reduced stress. Switching between hot and cold may be challenging, but the rewards are undeniable.

At OTW, we’re all about harnessing tools for personal growth and well-being, especially during the harsher seasons. The toughest part is showing up, but once you do, we’ll take care of the rest. This event was a testament to the transformative power of community—a reminder that together, we can uplift and inspire each other to feel our best, both mentally and physically!

On The WAVE Powered by Gymshark

Mugler announces the release of it's documentary directed by Matthieu Menu and produced by Terminal 9 that takes the audience behind-the-scenes of some of the most iconic and key moments into the lead up of the French house’s 50th anniversary.

Since its first apparition on Earth in 1974, Mugler has become synonymous with fashion and fragrance that is fierce,

fascinating, and fantastical. Mugler is more than a house - it’s a movement, a true cultural force shaping pop culture with its unwavering commitment to empowerment and inclusivity. Mugler has long embodied the spirit of bold self-expression and continuously redefines the art of trailblazing in the world of high fashion.

This autumn, the French fashion house brings us ‘Inside the Dream: Mugler’, an exclusive documentary directed by Matthieu Menu that dive deep into the conception and realization of key Mugler events in the lead up to the house’s 50th anniversary.

Fashion Creative Director Casey Cadwallader, blends unseen archived footage from old runways to behind-the-scenes of the iconic Angel and Alien fragrance campaigns, starring Hunter Schafer and Anok Yai.

Inside the Dream: Mugler is available to watch on

 in the US and the UK and later worldwide.

INTERVIEW WITH MATTHIEU MENU, DIRECTOR OF THE DOCUMENTARY INSIDE THE DREAM: MUGLER


What did you enjoy about this 18-month immersion at the heart of the Mugler house?


What truly captivated me throughout this project was the strong passion that drives everyone working at Mugler. Measuring the weight of its history, diving into its incredibly rich heritage, and immersing myself in its reinvention were also particularly memorable moments. The way Mugler's heritage is respected and revitalized by Casey Cadwallader, the current Creative Director of fashion, and his teams is fascinating. I was equally surprised by the incredible work done on the perfume, with everyone's determination to maintain a very avant-garde vision.


How would you define the Mugler house? And how did you capture its very specific essence and culture?


Born from the legacy of its founder Manfred Thierry Mugler, the house is a breeding ground for groundbreaking innovations and visionary audacity. Deeply rooted in a resolutely modern heritage, fashion and perfume coexist and complement each other within the house. The close collaboration with Casey Cadwallader and Danièle Lahana-Aidenbaum, president of Mugler Fashion & Perfumes, was essential to unveil the intimate backstage of creation and present it in its deepest reality, as well as the freedom given to us by the teams.


The Mugler house is celebrating 50 years of creation this year. What were the major challenges in capturing 5 decades of history in 60 minutes? Condensing 50 years of creation into one hour was an immense challenge. First, where to start and where to end?


Connecting the past to the present without losing narrative coherence required intense reflection and great editorial sensitivity. We wanted each minute to be a faithful homage to the heritage, but also a new and contemporary perspective on what Mugler represents today through Casey's vision.


Your previous films explored unique craftsmanship with precision. This new project immerses the viewer in the heart of creating a fashion show, up to the development of a perfume. How is this different from the previous behind-the-scenes you observed?


This project stands out for its immersive and emotional approach. Plunging the viewer into the heart of the conception to the realization of a fashion show or a new perfume invites them to experience the tension, passion, and creativity that drive all stages of the process. In this film, we move from one universe to another with a strong guiding thread that reflects the daily life of the teams. This documentary reveals human stories, interactions, and moments of pure inspiration that emerge through each new project.

Were there any moments or events that stood out to you during the filming?


Many moments stood out to me, for example, the palpable tension and excitement in the few minutes before the start of the Spring-Summer 2024 show. I hope viewers can feel it as if they were backstage with us. Another major moment is probably the special project with actress, Zendaya. These images embody both the past and present of the Mugler House. As an icon of a new generation, she is about to wear one of the most memorable pieces in fashion history, the Robot look from 1995, for the release of a current blockbuster, Dune II. It is the perfect symbol of a vibrant link between the past and the present.

MUGLER: Inside The Dream

This year, WAVE proudly introduced its inaugural sister brand, OTW (On the WAVE, see what we did there.) OTW was built and designed to offer a unique form of escapism through wellness activations. Bimonthly we will coordinate a range of wellness-focused activities. These diverse activations provide a welcoming environment for individuals to explore new experiences and step outside their comfort zones.

We’re highly enthusiastic and passionate when it comes to merging the creative world with new liberations that foster a connection with nature and celebrate the joy of movement, which are all essential tools for maintaining balance and grounding in our lives. 

As we observe a significant cultural shift, the younger generation is moving away from traditional nightlife and gravitating towards spaces that encourage wellness, signalling a broader trend towards healthier lifestyle choices. This shift is creating a ripple effect, from emptier events to the rapid closure of night clubs, there’s now a generating demand for spaces that promote community, movement and meaningful connections.

In July, OTW hosted its first event just an hour outside of London. The day began with a hike led by wildlife conservationist expert 

, where fifteen creatives gathered to walk, converse, sing, and climb trees, all while learning about the hidden wonders of nature from Chantelle.


Alongside the walk all participant received the ultimate hiking goodie bag, generously provided by 

, ensuring all skincare needs were well taken care of. We have to give a special thanks to 

 for keeping everyone energised throughout the day and lastly, we extend our heartfelt gratitude to 

 for equipping everyone with their very own hiking shoes.

WAVE PRESENTS: OTW 


Bodrum—a place where ancient history dances with modern charm and turquoise waters beckon you to dive in. It’s already a hot spot for travelers, but now there’s a new gem in town: Hotel Hyde. We spent three glorious days soaking in the vibes of the  new hotel to give you the inside scoop. Here are five things you can expect when you check into Hotel Hyde in Bodrum, Turkey.

Imagine a chic, modern oasis where every room is a masterpiece of style and comfort. Think spacious layouts perfect for twirling, plush bedding so cozy you’ll never want to leave, and tech that’s so cutting-edge, it practically does the thinking for you. Many rooms come with private balconies or terraces, offering jaw-dropping views of the sparkling Aegean Sea or the lush, green gardens



Get ready for a foodie adventure! Hotel Hyde is all about culinary excellence. From local flavours to international delights, every meal is an event. The main restaurant serves up a seasonal menu that’s always fresh and flavourful. For a more intimate vibe, head to the rooftop bar and restaurant for gourmet dishes and cocktails with stunning panoramic views. And if you’re in the mood for something light, the beachside café is perfect for a quick bite as you soak up the sun

Step out of the hotel and onto the exclusive stretch of beach that’s reserved just for Hotel Hyde guests. The soft, golden sands are perfect for laying down your towel, but why settle for that when you can relax on one of the hotel’s plush loungers? And if you need a little shade, chic umbrellas provide just the right amount of cover while still letting you enjoy the warmth

A handful of activities to steal your heart

Imagine staying at a hotel where boredom simply doesn't exist—where every corner offers a new way to unwind, recharge, or simply have fun. That’s exactly what you’ll find at Hyde Bodrum! This isn’t just a place to rest your head; it’s a vibrant playground for the soul, where every day brings a fresh wave of excitement and relaxation.

Whether you're in the mood to calm your mind or re-balance your energy, Hyde Bodrum has something special lined up just for you. Start your day with an energising yoga session. Or maybe you’d prefer a soothing sound bath, where the harmonious vibrations of crystal bowls will wash over you, melting away stress.

At Hyde Hotel Bodrum, every day is an opportunity to try something new, to embrace the moment, and to let your heart be stolen by the sheer joy of it all. Whether you're seeking peace, adventure, or a bit of both, this hotel has it all, and then some!


Nightcap at Hyde Beach: Sip and Savour the Night Away

After a day of relaxation and adventure, there’s no better place to unwind than the beach bar. With its laid-back vibe, comfy seating, and a menu of mouth-watering cocktails, it’s the perfect spot to end your evening. Whether you prefer a classic mojito or something more adventurous, the bartenders are ready to craft the perfect drink to suit your mood

Five Things to Expect at the New Hotel Hyde in Bodrum, Turkey

Jaw-dropping accommodation

An unforgettable dining experience

Soak up the sun, duh!

A handful of activities to steal your heart

Nightcap at Hyde Beach: Sip and Savour the Night Away

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MUGLER: Inside The Dream

WAVE PRESENTS: OTW